Welcome!!

To our valued Partners, Clients and Team members,

This guide is for anyone who wants to use Actopass's brand assets in their marketing or advertising materials.

The guidelines contained in this manual outline the general rules for proper and consistent application of Actopass's brand assets, and showcasing Actopass content.

Consistent use of these assets helps the general public to easily recognize references to Actopass and protect the brand's trademarks. It is important that your marketing materials use Actopass standards, and use the brand's approved assets correctly. This guide will help you meet those standards.

Actopass Main Logo usage guide

Clear Space

To preserve the integrity of the Actopass Logo, always maintain a minimum clear space around the logo. This clear space insulates our Logo from distracting visual elements, such as other logos, copy, illustrations or photography.

Maintaining Shape and Proportions

To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the Actopass Logo. The proportions and shape of the Thumb Icon

should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo

Size

Consistency is the key. Always make sure that Actopass Logo is reproduced in a legible size and that they do not appear subordinate to any other


partner logo included on the creative executions. Similarly, do not present the Actopass Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.

Colour

It is permitted to change colour of the whole logo. But it is not permited to change colour of parts of the logo only. Eg the word tickets.
You can use any colour as long as its creates a contrast on the background. Our advice is not use colours that are too bright and keep it subtle.

Backgrounds

You are allowed to change the colour of the logo so that it's visible on the background, but refrain from changing the colour of it's separate parts. eg word tickets.

Actopass Main logo: Wrong Placement on banners and flyers

avoid over crowding the space beside our logo and make sure it doesn’t touch the edge of your artwork, also make sure to not flip or invert the our logo in any direction that you wish to use it.